photo - young girl with flower tattoo on cheek, smiling, with a orange/black monarch butterfly sitting on her giner

Butterflies n’ Blooms Culminates With Flutter Fest and Release of 1,000 Monarch Butterflies (Media Release)

CONTACT: Kyle Shepherd
Direct: 502-238-5331  |  Media Only: 502-744-5639

Butterflies n’ Blooms culminates with the tagging of 1,000 monarch butterflies for release at Flutter Fest on Sept. 21 brought to you in partnership with Louisville’s Idlewild Butterfly Farm. This release coincides with the annual migration of monarch butterflies.

From 10 a.m. to 2 p.m. guests can enjoy 15 stations to celebrate pollinators and learn more about the amazing monarch butterfly migration and why pollinators like bees and butterflies are important. A limited number of guests can become a hands-on citizen scientists by helping the Zoo tag monarch butterflies to track their long journey to their wintering grounds in central Mexico. The festivities will be rounded out with games and activities like buggy toss, caterpillar/butterfly matching game, and a pollinator obstacle course. Guests can also create fun crafts to take home and enjoy year-round.

Starting at 2 p.m., butterfly expert Blair Leano-Helvey will give a brief talk on the importance of pollinators like monarchs. Then, at approximately 2:10 p.m., we will begin the release of over 1,000 monarch butterflies.

New for 2019: For the first time, the Zoo is offering a chance to bid on the opportunity to be part of the annual monarch butterfly release.  Winning bidders will join the Zoo on September 21 at 2 p.m. to release the tagged monarch butterflies for the great migration.  Bidding is open now and will close on Thursday, September 19 at 11:55 p.m.  Winners will be notified directly through the bidding site and will receive further instructions at that time.  Bid here :

Louisville Metro Division of Community Forestry is giving away 300 plants perfect for our pollinator pals.  Varieties include, Pawpaw, Red Osier Dogwoods, Witchhazel, and Tulip Poplars and are limited to one tree per Flutter Fest attendee on a “first come” basis and while supplies last. All the trees given away will be native to Kentucky. Trees are to be planted on private property and cannot be planted in street right of ways, parks, or container. Tree species fact sheet, planting and maintenance instructions will be provided.


The Louisville Zoo, a nonprofit organization and state zoo of Kentucky, is dedicated to bettering the bond between people and our planet by providing excellent care for animals, a great experience for visitors, and leadership in scientific research and conservation education. The Zoo is accredited by the Association of Zoos and Aquariums (AZA).

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