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Sponsorship

“to better the bond between the people and our planet"

Partnerships at the Louisville Zoo

Support the Louisville Zoo by becoming a corporate sponsor.  With a member base of over 35,000 households you will have the ability to expose your company to a significant market of families with children.

Plus…

A Louisville Zoo sponsorship allows your company to gain access to targeted members of the community loyal to one of the areas most popular family friendly attractions.  The Louisville Zoo tailors your event or program to meet your marketing needs.  Some of our current & past partners include:


 
  
     

 

OPPORTUNITIES

As a sponsor of Zoo events and programs or partner in a customized promotion at the Louisville Zoo, you can take advantage of a variety of opportunities and benefits including:

  • Cause related programs

  • Building brand awareness

  • The creation of customized on-site sampling, couponing and promotional displays

  • On-site signage, including high visibility entrance and zoo plaza banners and mini-billboards seen daily by hundreds of thousands of Zoo visitors

  • On-site premium and literature distribution

  • Dedicated press releases

  • Corporate hospitality

  • Presence on the zoo’s web site

  • Coverage in Trunkline magazine—to 38,000 households 4 times a year

  • Inclusion in print, radio, television advertising

  • Merchandising and retail tie-ins

  • On-site food and retail vending opportunities


Click
here for Print & Digital Advertising packages.


The Louisville Zoo holds a variety of major events throughout the year that offer unique partnership opportunities.  Events can be customized as well.  Some past and present events are:

  • Backyard Action Hero Days  (Part of the Kids & Conservation Program.)

  • "The World’s Largest Halloween Party!"

  • Santa's Safari

  • Summer Twilight Safari Parties

  • Party for the Planet - Earth Day Celebration

  • The Great American Date Night (wine tasting & movie under the stars)

  • Zoofari

  • Throo the Zoo 5K Run

  • Various Kid’s Stage Shows and costume character appearances:

    • Super Hero Day

    • Storybook Character Day

    • Princesses & Pirates Weekend

    • Wonderland Tea Parties

  • Brew at the Zoo & Wine Too!

  • Twilight Family Beach Parties

  • Movie Nights

  • ZooTember

  • Mothers and Father's Day Weekends

Season-long sponsorship of educational programs and marketing promotions are available in addition to unique exhibit or short-term promotional partnerships.

  • 4-D Theatre and Ropes Course

  • Annual Membership Campaign and online membership campaigns

  • Educational programs, Kids and Conservation, School at the Zoo, Day Camps, School trips, Night Safaris (per season)

  • Annual Spring Exhibit Promotional Campaign

  • Animal births, car shows, new product launches, preview parties...
     

Check out our current list of events and programs
on the events calendar!

The Louisville Zoo is a growing organization with new and exciting opportunities opening up everyday. 

  • The Louisville has been voted the number one attraction for families by Scarborough Research for families with children ages 12 and under.  

  • The Zoo was also named “Best Place to Bring a Family” for many years by Louisville Magazine’s Best of Louisville Awards. 

  • It is the #1 attended non-profit attraction in Louisville (Business First).

  • LEO Alternative Newspaper recently awarded us the Reader’s Choice Award for Best Family Attraction.

 

 

Terri Lenahan-Downs

Sponsorship Director

 
   

WHY PARTNER WITH THE LOUISVILLE ZOO?

The Louisville Zoo invites you to become a partner in supporting Zoo conservation, education and environmental initiatives through a corporate sponsorship/strategic partnership.

The non-profit Louisville Zoo is a premier event marketing property that can help you deliver your message to your target audience in an uncluttered environment through a number of cause-related marketing opportunities. Becoming a sponsor at the Louisville Zoo can help you reach consumers in a way traditional advertising does not—by reaching them through their daily life experience. 

Events touch customers. Events can impact brand. Events drive brand equity.

Zoo sponsorship can create heightened corporate image and brand awareness while demonstrating social responsibility and community involvement, a seamless package designed to directly influence consumer behavior.

The Louisville Zoo has attendance of over 850,000 annually, plus a loyal membership base of over 35,000 households, one of the highest membership penetrations in the region and larger than the circulation of regional family-focused magazines.

The Louisville Zoo has many media partners in print, television and radio that help strengthen sponsored events and programs. 

All programs and events are executed under the guidance of a marketing staff that prides itself on creating quality experiences for our guests and sponsors. Our objective is to help you effectively reach your target audience through partnership with the award-winning and non-profit Louisville Zoo.

Contact Terri Lenahan-Downs, Sponsorship Director at 502-238-5330 or email terri.lenahan-downs@louisvilleky.gov for more information.
 

Please Note: The Louisville Zoo is a 501 c-3 nonprofit and we do not provide sponsorships or cash donations to other charities. We do however provide Zoo passes to nonprofits that have fundraisers or silent auctions. If you would like to find out more please call 502-238-5392 and follow the instructions. Thanks for thinking of the Zoo.

 

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